Change Whisperer – Gail Severini, Symphini Change Management Inc.


Social Media Marketing: Newsletter vs Blog vs Twitter
February 16, 2010, 1:49 am
Filed under: - Marketing | Tags: ,

In much the same way that cash as the primary currency has been displaced by cheques, debit and credit cards, not to mention ecash options, so are communication vehicles increasingly fractured. 

The choices for online communication vary widely from: old style enewsletters, to blogs, to 140 characters on Twitter, to more social media like LinkedIn and Facebook communities, YouTube and wikis.  And we should expect that more options will develop and emerge.  

Note that I deliberately did not use the term “marketing”.  Although many of these media are used for marketing most of these media are much more interactive in nature.  Most allow for comments at least and many for ongoing dialogue.   This results in developing ‘relationships’ and this presents entirely different opportunities and challenges. 

As far as cost / benefit analysis: the jury is still out.


1 Comment so far
Leave a comment

Twitter For marketing This site is great, it has all sorts of twitter marketing tips and tools with tutorials!

Comment by Twitter For Marketing




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s