Change Whisperer – Gail Severini, Symphini Change Management Inc.

The 3 benefits of blogging that go far beyond marketing

Why do Seth Godin and Tom Peters blog? Apparently not a simple answer – their short comments here got me thinking.  Why do I blog? I have come to realize that, strangely, it’s not about marketing.  We started with that objective, and the blog does generate marketing, but we have found deeper benefits.

Why might you care?  Well, if you are trying to figure out social media marketing – how to use LinkedIn, Plaxo,blogs, twitter, etc – we may have similar experiences worth comparing notes on.  I will go first.  continue reading here