Change Whisperer – Gail Severini, Symphini Change Management Inc.


What can Pixar teach us about innovation and change?

“Since change is inevitable, the question is: Do you act to stop it and try to protect yourself from it, or do you become the master of change by accepting it and being open to it? My view, of course, is that working with change is what creativity is all about”. Ed Catmull, “Creativity, Inc.: Overcoming the unseen forces that stand in the way of true inspiration”, Random House Canada, 2014.

Creativity inc book image AmazonI start a lot of books these days but I don’t finish that many. I just finished this one and I have to say, it was worth it.

“Creativity Inc” is a story about drive, determination and creativity and how leaders build and sustain a culture of world class innovation.  It is about the application of important change management principles, even if not called out as such. Most of the middle of the book addresses pragmatic approaches that Catmull used at Pixar that every company can modify and apply.

We can learn a great deal from their journey. Start-up innovation might be the most difficult class of “change”.  It involves constantly transforming so as to invent a future that is completely uncharted territory.  Here are a few highlights that resonated with me.  Continue reading