Change Whisperer – Gail Severini, Symphini Change Management Inc.


Internal social media – engaging your organization – a status check (Part 2 of 2)

Are organizations leveraging internal social media today?

According to media reports, internal social media is beginning to get traction: “As social networks increasingly dominate communications in private lives, businesses of all sizes — from tiny start-ups to midsize companies like Nikon to behemoths like Dell — are adopting them for the workplace.” (1)

continue reading here



Social Media – why should we be paying attention and how does it apply?

Social Media (SM) is a scrum (1) now.  All kinds of organizations, agencies, management consulting firms and independents are converging on the topic and kicking it around trying to convince prospects that they have it all figured out.  Well, we don’t pretend to have it all figured out (it’s not our specialty) but we all need to understand it and we will share our findings and resources here. First 3 reasons why it matters and then the beginnings of an informed point of view (POV).

continue reading here



The 3 benefits of blogging that go far beyond marketing

Why do Seth Godin and Tom Peters blog? Apparently not a simple answer – their short comments here got me thinking.  Why do I blog? I have come to realize that, strangely, it’s not about marketing.  We started with that objective, and the blog does generate marketing, but we have found deeper benefits.

Why might you care?  Well, if you are trying to figure out social media marketing – how to use LinkedIn, Plaxo,blogs, twitter, etc – we may have similar experiences worth comparing notes on.  I will go first.  continue reading here



Does social media change us? Yes – bullying as a case study

Social media is shaping our buying patterns, our opinions and our cultures.  What will this mean to our economies, our world views and our ways of life?  We thought we were already globalized but this, potentially, takes it to another level.

Understanding the dynamics of how we are changed through our interaction in this new media and how we change others through it, is more than an academic interest – in the largest sense it will impact the strategies, and outcomes, of businesses and nations.  How can we use it deliberately, and responsibly, to effect change within projects, within companies and within communities? To effect standards around behaviours? Bullying on LinkedIn is a great case study. continue reading here



Why use © on Social Media on your profile name?
April 27, 2010, 2:00 pm
Filed under: - Innovation | Tags: , ,

Social Media, such as LinkedIn, Facebook, Blogs and Twitter,  are public forums where individuals from all over the world gather to discuss ideas, collaborate, debate and, in effect, publish.  As such, one’s content (opinions, knowledge, etc)  is exposed in an environment of implicit ‘trust’. 

However, it would be naive to assume that everyone in that public forum will treat the content with the same standards.  In fact, it is far more likely that individuals will use such forums, and perhaps content, for their own purposes whether that is self-promotion, learning or ‘research’.

In such public forums, such content is technically ‘public’, i.e. without protection, anyone may lift it and re-use it without permission.  And, in every public place, there are deceitful individuals who will ‘steal’ these opinions and knowledge and re-print for their own gain, with or without the appropriate citation.  Use of one’s content without citation is one problem – quoting one’s content with citation can also have repercussions – some perhaps positive, others negative. 

Use of the copyright symbol after one’s profile name is emerging as a means of explicitly signaling that there is a condition for re-use of any content published by that individual, i.e. that is it ‘owned’ and that permission is required for any re-use.   Of course, there would be ‘issues’ with enforcement and with prosecution of any infringement.  However, it seems reasonable that if you want to have any purview whatsoever over how your name and content might be used you might want to indicate this along with everything you publish.  This protocol provides for that at least.  On that basis, I have adopted the protocol.

Please be advised, I have not sought legal opinion in this post, it is merely a reflection of a limited amount of research and my personal opinion.  It should not be relied on for protection – rather you should consult with your own attorney.

Interested in others’ opinions, observations and experiences with this.



Social Media Marketing: Newsletter vs Blog vs Twitter
February 16, 2010, 1:49 am
Filed under: - Marketing | Tags: ,

In much the same way that cash as the primary currency has been displaced by cheques, debit and credit cards, not to mention ecash options, so are communication vehicles increasingly fractured. 

The choices for online communication vary widely from: old style enewsletters, to blogs, to 140 characters on Twitter, to more social media like LinkedIn and Facebook communities, YouTube and wikis.  And we should expect that more options will develop and emerge.  

Note that I deliberately did not use the term “marketing”.  Although many of these media are used for marketing most of these media are much more interactive in nature.  Most allow for comments at least and many for ongoing dialogue.   This results in developing ‘relationships’ and this presents entirely different opportunities and challenges. 

As far as cost / benefit analysis: the jury is still out.